Lisa Feldman Barrett
The Strange Case of the Self-Sabotaging Brain Here's a puzzle that's been bothering scientists for years: Your brain's main job is to keep you alive and healthy. So why does it keep choosing things that are terrible for you? Think about it. Your brain
Lisa Feldman Barrett
Have you ever wondered why the same situation can evoke completely different emotions in different people? Why does your heart racing feel like excitement before a presentation but anxiety before a medical test? The answer lies not in universal emotional fingerprints hardwired into our brains, but in a fascinating process
cognitive-evolution
Picture a deer in a forest. A twig snaps. The deer's head jerks up, muscles tense, ready to bolt. But there's nothing —just wind. Within seconds, the deer returns to grazing, completely absorbed in eating, no lingering worry about what might have made that sound. Now
blaise pascal
Have you ever picked up your phone to check the time, only to find yourself, thirty minutes later, deep in a rabbit hole of cat videos or celebrity gossip? You aren’t alone. In fact, you are participating in a philosophical struggle that has puzzled great thinkers for centuries. We
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A Deep Dive into the Philosophy of Attention in the Age of Endless Ads Introduction: Ever Notice How "Advertise" and "Divert" Sound Similar? Isn't it peculiar? "Advertisement." "Divertissement." Two words that, at first blush, seem worlds apart, yet share an
Carl Jung
The Strange Logic of Meaningful Coincidences We've all experienced those uncanny moments—thinking of an old friend seconds before they call, dreaming of a symbol that appears in reality the next day, or encountering exactly the right person at exactly the right time. Swiss psychiatrist Carl Jung gave
the-matrix
The Spoon, The Superman/Overman/Ubermensch, and The Path Beyond https://youtu.be/uAXtO5dMqEI?si=HdWIYzVasiBjUNhv In a sparse room, Neo stares at a young monk bending spoons with his mind. Desperate to learn, Neo reaches for one. The boy stops him: "Do not try and bend the spoon.